Competitive Analysis Training Workshop for Global Sources
Participants
User interface designers from Global Sources
Background
Global Sources got a revamp project for one of its websites. The company wanted its web designers to learn about competitive analysis through training as well as practices.
Workshops highlights
- Introduction to competitive analysis and the importance of it
- Introduction to prototyping of the Global Sources websites design
- Introduction to the analysis, gathering requirements and background information, e.g., target users, scenarios, competing products, business requirements and constraints
- Introduction to finding best design practices and references to support the analysis, selecting criteria to compare, summarizing results and drawing conclusions
- Providing the follow up consultation, to help the participants do their competitive analysis
