Content Strategy and Wireframes for Hip Holiday
Client's Background
Hip Holiday is a travel experience company which designs and arranges personalized travel tours for high-end travelers.
Summary of Work
- Redesigned the homepage, main landing pages, content pages and inquiry pages.
- Aimed at increasing the conversion rate of the inquiry feature.
- Enabled visitors to find travel information by package, location and activity.
- Brought out Hip Holiday’s unique positioning.
- Catered for limited website maintenance resource.
