UPA Hong Kong Seminar – Website Evaluation: Hong Kong Cinema Websites as Case Study
Participants
Public
Organizer
Usability Professionals’ Association (Hong Kong Branch)
Seminar highlights
- Overview of major Hong Kong cinema websites
- Introduction to website evaluation
- Introduction to common evaluating methods (including expert review, competitive analysis and usability testing) using cinema websites as examples
- Selected usability findings and recommendations for Broadway Cinema website:
- Inconvenience of cinema locations not addressed sufficiently
- Credit card discounts help people overcome service charge hurdle, but not promoted sufficiently
- Enhancement opportunities for ordering tickets
- Some people have not heard of Broadway Cinematheque. Its website can confuse them.
- Options under bad weather conditions not obvious
- How about alerting people of new “now showing” movies?
Seminar URL
