Usability Testing of Search-Result Presentation for B2B Sourcing Website
Background:
The client was "a leading business-to-business media company and a primary facilitator of trade with Greater China. The client looks for opportunities to enhance its online services via usability testing regularly.
Summary of Work:
- 15 international professional buyers were tested in the client's trade show venue.
- The test aimed at validating some design ideas of the search-result pages, and learning about the buyers' behaviors in product searching and expectations on a new alert feature.
- After analyzing the test session data, a management presentation were given to present the findings and design recommendations. Highlight videos and wireframes were included.
