Usability Testing of Inquiry features for Jewelry Sourcing Website
Background:
The client was "Asia’s prime B2B trade portal for professionals in jewellery and gem industries. It provides round-the-clock marketing and sourcing platform catering for global suppliers and buyers". The client wanted to find opportunities to enhance various inquiry, subscription and signup features in its website.
Summary of Work:
- 10 international professional jewelry buyers were tested in the client's trade show venue.
- The buyers were asked to submit inquiries to suppliers, subscribe eNewsletters, sign up for accounts and register for trade shows.
- After analyzing the test session data, a management presentation were given to present the findings and design recommendations. Highlight videos and wireframes were included.
