Content Strategy
What is Content Strategy?
We help you to discover what kind of contents are more valuable to your business and recommend how to deliver and manage the proper contents to your target audiences.
Kristina Halvorson, author of Content Strategy for the Web, defines content strategy as "the practice of planning for content creation, delivery, and governance."
What is the process?
- Requirements Gathering: understand your business goals and find out the content preferences of your target audiences.
- Content Auditing: find out what are the existing contents and evaluate what is the value of them to achieve your business goals.
- Content Suggestion: recommend what kind of contents should be produced or how to amend the existing, including user-generated contents.
- Content Management: Guide your internal staffs how to manage and produce relevant contents in the future.