Social Media Strategy
What is Social Media Strategy?
A social media strategy is about how to pick and use social media efficiently in order to achieve better communication, marketing and public relation. It should support the communications strategy in supporting the business strategy.
What is the process?
- Requirements Gathering: determine your goals and objectives in applying different social media. Research and understand how your target audience (as defined by gender, age, and geography) uses social media.
- Social media Planning: choose the proper social media channels and decide what kind of contents to develop.
- Monitoring and Measuring: guide your internal staffs how to deal with users in social media, including contents and manners. Measure the results in term of quantity and quality.